Communication products developed to present the case to the target audience. These may be videos, presentations, documents or other relevant formats.
Statement(s)
Description of the target audience(s)
Target audience(s)'s priorities and values
Framing(s) of the case
Description of the strategy(ies) to argue the case
Call to action(s)
This section contains each claim made by the case, along with the evidence provided to prove that claim. Evidence may be first or second hand, include any combination of qualitative and quantitative data, and can come from a variety of sources.
